ABOUT US
Oru Story
Our story began beneath the jagged slopes of Denali, Alaska, in a flimsy tent battered by howling winds. It was the winter of 2012 when geologist and mountaineer Ethan Wilder—a stubborn Norwegian-American with ice in his veins—made a vow during a -40°F blizzard: If his gear couldn’t survive real wilderness, it didn’t deserve to exist. The moment his carabiner snapped under glacial strain, he set out to rewrite the rules of outdoor survival.
Extraordinary experience
Every stitch in Wild Horizon gear carries a family legacy. Ethan’s grandfather hand-forged sled kits for WWII polar expeditions; his father’s frost-proof buckle design still secures Arctic research stations. When you fasten the magnetic storm locks on our modular tent system in Patagonia’s gales, you’re clicking into 80 years of polar engineering—the same “snap” that kept 32 Norwegian marathoners alive inside their tents during the 2019 Arctic Circle blizzard.
Our core values
We don’t trust lab simulations. Our prototypes earn their stripes through wild baptisms: Alaska bush pilots thrash them across spring ice melt, Scottish coast guards drown them in salt spray, Sahara guides log UV resistance under relentless sun. The X-Tex™ triple-layer fabric? Born from Swiss glacier rescuers’ brutal feedback after our jacket liners blocked 6 hours of freezing rain during a hypothermia rescue.
Take a hike and wAnder through the woods